Sergio Herrera is a writer/director born and raised in Los Angeles, CA.

Long inspired by his youth, he ventures into the unknown, infusing his cinema with an adventurous voice. With a raw and bold cinematic style, he fearlessly explores real humanist stories, delving deep into the core of each narrative. His dreamy and soulful visuals, viewed through his signature surrealist lens, create a universal language that resonates with audiences from all walks of life.

His directorial career began in 2016 and since then, he has directed narrative shorts, music videos, commercials (Corona - La Vida Más Fina Es Nuestra, ZARA), and documentaries, including one currently in the festival circuit titled, Say Goodbye Before You Leave, a film about the cutthroat food truck industry as two family members risk their jobs to start a small business amid a pandemic. Currently, he is in post-production for his next short documentary, Barbersoul.

He enjoys eating pasta, photography, Bossa nova, and window shopping Japanese minimalist furniture in his spare time.